Let's get to it. There are plenty of great writers out there, but I'll tell you why I'm different.

I stepped away from traditional journalism because the media no longer had the mission of 'serving the people' at heart.

Clickbait, rage-bait, fake news, and even the rise of artificial intelligence left me both disillusioned and starved of authentic information, and quality storytelling I once knew.

The dilution and downfall of modern journalism pushed me to become fiercely determined to carve my own voice, and equally to encourage others to do the same.

The Shift We’re All Feeling Online

Many people have been reacting to this artificial feel online, though. Social media users in particular are starting to reject the slop, step away from fast-paced 'hooks', and see through the veil of influencers and creators who've built pedestals by monopolising attention.

The 'performative' cracks are forming, and I don't believe we want to look up at one person, or the same people, any longer. We want to be able to look left and right, to the people by our side.

Community.

Connectivity.

Collaboration.

Collectiveness.

A Return to Substance

I feel we are at the beginning of resisting substandard, mindless information and are shifting towards a real need for substance, quality, human connection, grit.

What I also mean by that is, we're becoming stricter and more sensible with our time because it's a powerful currency.

So is effort.

So is energy.

And if businesses, social media pages, books, television broadcasts, or people aren't providing anything of value -- consumers now pivot to (and actively look for) something that does.

The dilution of substance is a ship that has both sailed, and sunk. Quality is (as always) prevailing over quantity.

It's quite possible to entertain an audience with pre-meditated content disguised to be 'real', to act, to puppeteer narratives, to dance and jest for the currency of attention and do anything to maintain it.

But those ideals are as short-lived as the content they're built on.

The Power of Long-Form

It's possible to run an extremely successful business on short-form content alone. Nobody is denying that.

To me, however, it's the same as comparing an advert to a three-hour, Oscar-worthy film.

Or an exterior photo of a house to the personal walk-around of every room.

The blurb of a novel compared to its immersive, world-building trilogy.

A small taste from a six-course, mouth-watering Michelin menu.

What True Value Means

Value is a vague concept, because it differs for everybody. However, value in storytelling, sharing, and connecting is so much more valuable when it's authentic, real, and true.

Content that doesn't have underlying second agendas -- just the value in itself of providing useful information, the olive branch for connection, and simply giving a satisfaction to someone that it's time well spent to take it in.

That's the exact feeling I want to provide your clients, audience, or anybody crossing your path.

The feeling that you, and what you offer or serve, are inexplicably valuable.

Confidence in your ability to contribute authentically to better somebody's life, or whatever else they need in that time and moment.

Why Long-Form = Lasting Impact

Short-form can absolutely pave the way towards this, again there's no doubt.

But if you're missing the long-form, the substance, the offering for them to absorb fully into what you offer, a transparency to what that feels like for them? The impact you make holds less magnitude.

Trust me... you want the magnitude.

That magnitude only comes with long-lasting impact; one that lingers, or nurtures the feelings of curiosity and wonder.

The feelings of being subconsciously welcomed, taken care of, and belonging.

Encouraging the need to experience within themselves, identify their own value, and ultimately develop their own strong confidence of wanting to find and work with you, to take your product or service.

We all recognise internal feelings, and if you think back, most of those most memorable feelings struck chords somewhere deep inside us.

They're evocative, and that's exactly what compelling long-form aims to encapsulate.

All of that to me is timeless -- and only made possible by long-form.

Now think about the layers you could be adding to your business.

The depth you could be creating, the stories you could tell, and the incredible new clients you could be welcoming — ones already aligned with your vision because they recognised their needs and found your calling.

So that's why I feel like I'm different from others on the market, or those who offer similar services.

I want to seek magnitude, and make it magnetising.

If you feel like that's you and me, enquire to work with me here.

Keep carving your pathway,

-fe