Is it just me? Or are you also noticing a lot of people choosing to jump the corporate ship and pursue entrepreneurship and their own companies?

I wondered about the jump before I did it, too.

There are debates now of whether entrepreneurship (and independent, solo services in general) are becoming too saturated.

Are they?

Well, it doesn’t even need to be debated in my opinion.

It’s not saturated, and it never really will be.

It would have been dead easy for me to take one look at my general area of expertise -- writing, blogging, content, journalism, etc -- and think, ‘Welp, that’s totally covered. Who needs one more copywriter.’

I’m here to tell you that in fact, the world DOES need one more copywriter.

Or wedding photographer.

Or bookkeeper.

Or gardener.

Or masseuse.

Or whatever it is.

Your service can, and always will be, in demand.

Why?

If there’s demand in the first place, then there’s a space for you.

It doesn’t matter who else is already doing it, how long they’ve been doing it for, or whereabouts they even are on their journey.

The golden ticket, what nobody else has? Is what YOU offer.

Even if it seems to be the exact same as somebody else… it never is, and here are the reasons why.

What sets you apart from others

Let's start easy, and at the top.

Clients make decisions about which businesses or services they choose based on extremely personal factors in their circumstances -- not just what you offer.

There's a massive spectrum which can enable someone to choose you over another business offering the exact same service, and vice versa.

Location, location, location

Location plays a big factor in services. As an example, if you're a photographer, setting up a physical studio helps clients in a close radius to you -- even if there's another studio in the same town, or city.

You're automatically positioned closer to some people than you are to others.

Then, even if there's someone else's service 10 minutes away, you're still making yourself available -- it's extremely unlikely for someone else to still receive 100% of bookings or enquiries, and you 0%.

It might be that you don't have a physical location, and could offer servicing online that competes with many more businesses in the same market -- even against people offering services worldwide (lucky them!).

Time zones can also weave into location importance, and client decision-making.

It's true prospective clients may find other services easily -- great credentials, huge followings, large websites, even businesses that service a whole bunch of people all over the globe -- but you'll always have interest from certain people looking for business in your timezone specifically, that enable them to choose you for that reason.

Clients can prefer closeness for questions, easier online meets, in-person meet ups, a chance of better connectivity in general, if you're available.

Money, offers, and experience

Another point -- pricing is always a potential difference.

Even if you might have similar price points with others, factors like packages, discounts, deals, or other offerings can set you apart in the same markets.

What's a great price for one person is not for another, and what some people need in a bundle or package deal may not be available with someone else.

Just because you offer a service, doesn't mean you offer the same type of service.

Then, your background and skilled experience will never be the same as anybody else.

Think about it: One person went to university and got a degree. One's already been in business 5 years. Another person inherited niche business skills from their dad. Another person gained the experience by self-taught commitment, trial and error. Another went to school twice!

You always have a different background to offer, and you can leverage it no matter what it is. It’s important, relatable, and distinguishable, too.

Timing is (literally) everything

Everybody also operates within business differently -- we all take vacations at different times, or are booked solid at different timeframes.

Whatever scenario, there will STILL be new, potential clients wanting to enquire, waiting to be served, and you just need to be ready.

And if you haven't made yourself available for those looking, then what happens to those clients?

They turn right around and search for someone else to give them what they need, don’t they.

So that’s another key thing to remember.

If it’s not you, it’s them.

Maybe a business that did take a chance to set up their service, even messily.

Even unprepared.

Even underqualified.

It’s impossible to appeal to everybody, and honestly, you probably won’t be a magnet at first or with a website that’s like moths to flames.

But in time, you will appeal to certain clients -- simply for being you, available, and for offering what you do.

And if somehow, miraculously... you went to the exact same school as another service provider, took the exact same qualifications, to now serve the exact same area, with the exact same target audience, and the exact same pricing and service offerings...

(Chyeah, extremely slim chance, but, let’s go with it...)

Your personal experience is never, and can never be, the same.

Uniqueness will always be your main, totally free, tool

Your heart is different. Your mind is different.

The way you perceive things, or share things, have lived through things, experiences that have shaped you or contributed to who you are today, are different.

Personality.

Layers.

Core.

Soul.

So don't feel like there's no seat at the table, and don't be put off.

If anything, let it fuel you more.

Because clients WILL look for you, they WILL consider you, and they WILL pick you even based on a feeling -- tiny things that you may not even think about that they want (and trust) you to deliver in alignment.

The Summary of: Just Go For It

The three main reasons why YOUR services ARE in need:

• Demand: If there’s client need, then there’s space for you.

• Uniqueness: Your own ability, skill, and heart will always be an individual, different service from others.

• Execution: Your availability to serve in your own parameters, on your own calendar, with your own pricing and offerings, will still meet some clients’ needs despite any competition.

On that note, if you want some help with writing or blogging to appeal to exactly the types of people you’re wanting to attract and serve, particularly if you're linked to the luxury travel sector -- I offer those services right here.

Never be afraid to carve your own pathway; you never know who needs your help along the way.

-fe