I'M SEARCHING FOR MY FIRST ROUND OF BETA CLIENTS!
WANT TO BE INVOLVED?
THE ALCHEMY OF
Successful
STORYTELLING
FOR THOSE LOOKING FOR THE EDGE TO CATAPULT ORDINARY TO OUTSTANDING.
Learn the details that drive depth, which drives trust, which drives sales.
Are you looking to make an impact β big or small β with your audiences, clients, or readers?
Are you searching for a strong connection that specifically reaches people through your words?
Are you looking to deepen your writing and make content that's memorable and meaningful?
THE ALCHEMY OF STORYTELLING β STRAIGHT TO YOUR INBOX
This is your invitation to receive weekly tips from an accredited journalist about how to best practice, improve, and master the art of storytelling, and writing with authenticity.
Note: This is by no means limited to the travel sector or luxury clients. This newsletter focuses on how to resonate with anyone thatβs human, and outlines how to weave authenticity into your own written communication no matter your niche or subject.
If youβre writing, blogging, producing thoughtful stories, or pursuing any type of communicative content, these are tips that you can use in your own business and are designed to help get your cogs whirring and creative juices flowing.
Each insightful email revisits the fundamentals, offering educational approaches and storytelling principles to create lasting impact for readers β ultimately leading to more trust, confidence, or repeat custom from your audience.
Moreover, this is aimed at anyone who wants to make their work stand out from the rest... especially in an AI and 'artificial' era.
No sleazy sales tactics, and absolutely zero Chat-GPT regurgitation. This is from one human to another!
Subscribing to this educational newsletter promises to:
β’ Help you fine-tune your content output
β’ Be human-focussed and soul-led
β’ Strengthen your ability to express
β’ Develop precise messaging and descriptive techniques
β’ Provide easy ways to appeal to your target audience
β’ Improve the ability to write more deeply and thoughtfully
β’ Demonstrate how to create impact that plants the seeds for sales
Bonus: Includes an invitation to reply with a copy question each week in order to receive human, perceptive feedback.
Deepen your writing, and your connection with others will follow.
Drop your name and email below to sign up
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The series is still being developed, but by being on
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whenever it's due to go live.
The Most Important SEO Step You're Missing As A First-Time Blogger
If you're starting out for the first time in the blogging world, there is often one important, simple step that's overlooked.
It's so simple that it will take you less than 5 minutes, but has the potential to change the reach of your content indefinitely.
Have you indexed your website fully to make sure Google recognizes (and recommends) it?
Below are the exact steps to crack getting your website ranking higher on Google -- meaning more traffic to your site, more leads to your offers, and more eyeballs on your work.
If you're a CEO, you need SEO
If you don't already know what SEO is, in a nutshell, it's an entrepreneur's best friend (or any business owner, for that matter).
It means Search Engine Optimization - basically, the ability for people who are browsing online to be able to find your content.
If you do already know about SEO, then you're likely already filling out your Alt and Meta Text, creating links to external websites, using (and researching) your keywords, and using/ linking images throughout your posts. Right?
But have you indexed your website or blog first with GSC?
In other words, every bit of SEO you've attempted to do so far doesn't work as much if you haven't done the indexing first?
Let's cut to the chase. Here's the walkthrough you need as a first-time blogger (or even a seasoned business owner wondering why it's taken you this long to find out).
Index with Google Search Console in 12 Easy Steps
π Step 1: Go to search.google.com/search-console/
π Step 2: Sign in with your personal or business Google account (or create one)
π Step 3: Find βAdd Propertyβ, and click
π Step 4: Type your domain (yourdomainhere.com, you don't need the www.) into where it says βdomainβ on the left
π Step 5: Google will give you a TXT record, which looks like "google-site-verification=xnsdvbh473tefbd..."
π Step 6: Copy that entire TXT code. LEAVE this window open for now, don't close it.
π Step 7: In a new tab, go to your domain registrar or DNS host (GoDaddy, Namecheap, Cloudflare, etc), or log into your website platform (Squarespace, Wix, Showit, Shopify, etc.)
If you have no idea about your DNS host, the easiest thing you can do is go to www.who.is, and type in your domain.
Scroll down to see Registrar Information. That's where you'll need to go to access your DNS records.
(Example: When I do this for writtenbyfe.com, I can see my Registrar is with Squarespace. That's where I need to log in to access mine.)
π Step 8: Once you've logged into your domain registrar/ DNS host, locate the section specifically for DNS settings, and "add a new TXT record".
π Step 9: Fill in the info:
β’ Host/Name: @ (Usually the case, or you could leave this blank if required)
β’ Value: Paste HERE the TXT code that Google Search Console gave you that you copied
β’ TTL: Leave at its current default (e.g. 1 hr)
π Step 10: Save. You can wait a few minutes, but sometimes it can take up to 2 days.
π Step 11: Go back to your Google Search Console tab and the window with the TXT code that was generated (that you copied).
π Step 12: Click verify! You are now indexed.
Don't forget to push through the Sitemaps tab
To finish the process fully:
π Head on over to the 'Sitemaps' tab, found in the left menu back in Google Search Console β type or cut/paste https://www.yourdomainhere.com/sitemap.xml (replace βyourdomainhere.comβ with your real domain again, of course). Submit.
This now tells Google to read your entiiiire website, all of its pages, and ties up the process.
That's it!
It's recommended to refresh your indexing with these steps every now and again, so Google is always on top of being able to recognize and push your website in its algorithm.
Subscribe for more essential tips, let me know if this was useful, and as always -- keep carving your path.
-fe
