This blog offers a mix of articles with a personal perspective: travel stories and destination tips, topics such as marketing and business, plus sharing a variety of resources and reflections — all from an accredited journalistic background.

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Why is Storytelling Important In Marketing? Luxury Travel Edition

Storytelling is the missing link in your business to turn consumer curiosity into a confident purchase. This article details why storytelling is taking the market by storm -- as well as your future guests.

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The Exact Moment I Knew I Didn't Want to Be A Journalist... After Signing Up To A £12k Degree

The Exact Moment I Knew I Didn't Want to Be A Journalist... After Signing Up To A £12k Degree

First morning. First class. First hour. In one small debate, I knew I couldn't be a journalist.

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One Thing Luxury Travel Brands Always Underestimate (& How to Get Ahead of Competitors)

One Thing Luxury Travel Brands Always Underestimate (& How to Get Ahead of Competitors)

If you want to get ahead of competitors and take steps toward making your product, service, or brand unforgettable and standout, it doesn't take something huge. The opposite, in fact.

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The ROI of Creative Writing: Emotion is the Most Valuable Currency

The ROI of Creative Writing: Emotion is the Most Valuable Currency

Learn some of the psychological reasons behind storytelling techniques being one of the biggest drivers for both audience connection and confident purchases in business.

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The Diversity of Long-form Content -- Why You Should Be Investing, and Overtaking Your Competitors

The Diversity of Long-form Content -- Why You Should Be Investing, and Overtaking Your Competitors

If you're stepping into creative writing, blogging, or storytelling in your travel business, consider these styles that will add depth to your marketing output.

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The Decline of Aesthetic Social Media Marketing, And Why Writing Is The Solution

The Decline of Aesthetic Social Media Marketing, And Why Writing Is The Solution

The trend of perfect aesthetics to drive social media marketing is fading. Browsers, consumers, and social media users are starting to look for more depth -- which is why your marketing should get ahead.

The Importance of Creativity, Connection, and Human Spirit

The Importance of Creativity, Connection, and Human Spirit

A raw but necessary urge to continue with the pursuit of human art, creativity, and connection for the overall prosperity of humanity and society.

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ABOUT THE AUTHOR

I'll write about me soon.

Just filling the gap while I think of something catchy, juicy, & honest to write here.

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